Study Learn how to Constantly Discover and E book Dream Talking Engagements That Pay
What You’re Value
You may have a message you imagine in.
You may have the boldness to ship it from stage.
And with Booked & Paid to Communicate, you’ll lastly have the system you must constantly uncover worthwhile alternatives to share that message, even when…
You battle with how a lot to cost, the place to seek out gigs, and who to contact You’ve by no means (or hardly ever) been paid to talk You don’t have a big following, current platform, or years of expertise
Our college students have been booked and paid to talk by organizations like…
When you’ve ever thought these four little phrases, precisely the way it feels to be an aspiring speaker…
You won’t be happy with it.
You may need resisted pondering it.
You may even really feel a little bit scared admitting that it’s crossed your thoughts.
I’m speaking about all of the instances whenever you’ve sat in an viewers, listened to a speaker on stage, and thought…
“That must be me.”
(Different acceptable ideas embody,
“I might do this,” and “Is that this man for actual?” )
Hear, when you’ve a message you’re keen about, these sorts of ideas don’t come from ego or delight. They arrive from the frustration of KNOWING you’ve a message individuals want to listen to, however NOT understanding precisely easy methods to get it in entrance of extra individuals.
And each time you begin gearing your self as much as lastly get severe about pursuing extra (or your first) paid talking engagements, some mixture of the next occurs:
Your abdomen turns on the considered having to promote your self
You’re not even certain easy methods to contact the mythic “resolution makers” who guide audio system within the first place
If you lastly do hearth off a couple of scattered emails to occasion organizers you hear nothing however crickets or the occasional “no thanks”
Your day job—the one that really pays the payments proper now—says, “Hey, keep in mind me?”
Between placing collectively a demo video and a midway respectable web site, the tech facet of issues feels overwhelming
At this time, I’m going to point out you precisely what that plan is, and the way hundreds of audio system throughout each trade are utilizing it to construct thriving careers that enable them to…
Receives a commission to share a message they’re keen about everywhere in the world
Transition from 9-to-5 work to a profession that provides them the liberty and adaptability they crave
Complement their current enterprise with paid talking engagements (that additionally feed them a firehose of perfect purchasers and prospects)
Hello, I’m Grant Baldwin, founding father of The Speaker Lab.
Since I began my talking profession, I’ve earned over $2 million from 500+ paid engagements everywhere in the world. I’ve achieved every part from closed-door workshops to keynotes in entrance of 13,000 individuals.
I point out these numbers for 2 causes:
You need to know that I’ve truly practiced what I preach (and that I’m not simply one other on-line “guru”)
Since beginning The Speaker Lab, I’ve seen time and again how attainable these sorts of career-altering numbers are for individuals in nearly each trade possible—although I by no means would have thought they had been doable for somebody like me.
When you’ve already gotten a couple of free (or perhaps even paid) talking engagements beneath your belt, you’ve in all probability heard the identical sorts of feedback I’d get from individuals at that time:
“You’ve acquired a present for this form of factor!”
“You actually must be a speaker.”
“I actually wanted to listen to that—thanks.”
The three-Step Blueprint for Touchdown Your First (or Subsequent) Paid Talking Engagement
No two talking journeys are ever fairly the identical, however whenever you zoom out and have a look at profitable audio system from a excessive degree, you’ll see that they constantly nailed these three steps.
Pinpoint the proper drawback
you possibly can resolve.
The #1 mistake I see holding most audio system again is failing to establish—and clearly talk—the true drawback they’ll resolve.
Whether or not you’re nonetheless attempting to determine precisely what you wish to discuss otherwise you’re an skilled speaker who’s been doing it for years, getting this proper could make the distinction between talking a couple of instances per 12 months and several other instances per thirty days.
So, how do you do it?
Repeat after me: Audio system who resolve issues will all the time guide extra gigs than audio system who merely discuss a subject.
The excellent news? When you’re talking otherwise you wish to communicate, there’s a 99% likelihood there are a number of issues connected to the subject/subject material you wish to discuss.
For instance, in the event you discuss social media, that’s nice — however what challenges does your presentation assist the viewers overcome? Asking that query may lead you to one thing like, “I assist companies be extra relatable to millennials on social media.”
Considering of your matter from the “drawback” perspective won’t solely make it sound far more interesting to resolution makers, it’ll additionally assist you make the presentation extra compelling!
For instance, “Motivated leaders who wish to go away an impression” will not be a particular sufficient target market (except you’re Oprah Winfrey or Gary Vaynerchuk).
When you attempt to communicate to everybody, you’ll find yourself talking to nobody.
Profitable audio system have a well-defined viewers in thoughts, which not solely strengthens their content material—it additionally makes discovering paid talking alternatives a lot simpler.
To construct on the earlier instance, “I assist actual property companies be extra relatable to millennial purchasers on social media,” goes to make discovering and attracting paid alternatives a lot simpler than concentrating on ALL kinds of companies.
After all, it’s doable to get too particular.
I wish to name it nicheing your self into nonexistence—arising with an issue that both not sufficient individuals have, or that’s not truly an issue within the first place.
For instance, “I assist realtors who promote tiny homes and yurts be extra relatable to millennial purchasers on social media,” miiiiiight not have a large enough market to help a talking profession fairly but.
Some of the irritating issues you possibly can cope with as a speaker is understanding you resolve a worthwhile drawback, however NOT understanding easy methods to describe it in a method that clicks with occasion organizers and resolution makers.
Let’s return to our earlier instance: “I assist actual property companies be extra relatable to millennial purchasers on social media.”
You KNOW that producing higher social media outcomes can resolve worthwhile issues for actual property companies…however what if each time you point out social media to a possible consumer they are saying, “We don’t rent audio system to speak about that”?
For example the answer for you, let me present you an instance from my very own profession…
What This Step Appears to be like Like in Motion:
Early in my talking profession, I wished to talk to highschool audiences about private finance. On paper, it made a lot sense:
I used to be keen about private finance as a result of my spouse and I had simply gotten out of debt.
Highschool college students study nearly nothing about private finance in class.
Everybody understands why it could be helpful for highschool college students to study private finance.
However there was one huge drawback: each faculty I talked to had zero curiosity in reserving private finance audio system. It simply wasn’t one thing they had been used to hiring audio system to speak about.
However after I requested what they did rent audio system to speak about, I constantly heard the identical response:
“Properly, we normally search for audio system who may help college students transition to varsity or life past faculty.”
Ding ding ding! That was precisely what my private finance speak would assist college students do. I simply wasn’t talking the identical language after I described it to directors.
All I wanted to do was align the issue I wished to unravel with the issue faculties wanted to unravel. I created a chat constructed round serving to highschool college students transition to varsity that featured private finance as a significant chunk of the presentation.
After that, getting booked was by no means an issue.
Discover the people who find themselves
desperately looking for solutions
to that drawback.
When you’ve pinpointed the issue you possibly can resolve, the subsequent problem turns into discovering the people who find themselves in search of options to that drawback.
Sadly, that is the place most individuals make one other huge mistake. As a result of there are two varieties of individuals you possibly can go in search of at this level:
- People who find themselves looking for any kind of resolution to the issue you resolve.
- People who find themselves in search of audio system they’ll pay to be the answer to the issue you resolve.
This sounds apparent, but it surely’s a critically vital distinction to make…
It’s a lot simpler to get booked and paid to talk by a corporation or occasion that already hires audio system than it’s by one which doesn’t.
Getting distracted by Group #1 is how you find yourself spending every week exchanging emails with a pupil group at your native faculty solely to find they don’t even have a price range for paying audio system.
However whenever you begin specializing in discovering Group #2, you’ll rapidly study 2 issues:
- When you’ve pinpointed the proper drawback, paid talking alternatives are NOT troublesome to seek out.
- Your competitors for these paid talking alternatives is commonly not almost as intimidating as you assume.
What This Step Appears to be like Like in Motion:
When BPS pupil Harjot Singh began in search of occasions within the healthcare area, he was intimidated for causes you’re seemingly conversant in:
What if he couldn’t discover the proper occasions?
What if nobody paid to guide audio system like him?
What if he was miles behind the competitors?
However look what occurred when he adopted the step-by-step methods for uncovering talking leads we train in BPS:
He realized that “occasions weren’t arduous to seek out.”
He now seems like he “can pitch to the best occasion planners.”
If you put within the work to pinpoint the proper drawback to unravel, discovering the individuals who can pay so that you can resolve that drawback comes down to easily understanding the place to look—which is strictly what we present you easy methods to do inside Booked & Paid to Communicate.
Current your self as the right resolution to that drawback (even in the event you’re not referred to as the go-to “professional” in your subject but)
Convincing the proper individuals that you simply’re the proper individual for the job will not be about being salesy.
You don’t have to remodel your self right into a used automotive salesman and go into “closing” mode. You don’t must roll out a laundry checklist of accomplishments and trade accolades.
When you’ve achieved Steps 1 and a couple of correctly, you solely want two issues to persuade resolution makers you’re the proper individual for the job:
A fundamental demo video.
Not a bestselling guide. Not a YouTube channel with hundreds of subscribers. Not a made-for-TV film that was impressed by your life story.
When you have a fundamental web site and demo video (and I can present you precisely easy methods to put these collectively, even you probably have no tech expertise and no footage of your self talking) reserving paid talking gigs comes down to easily constructing relationships.
Which suggests you possibly can lastly concentrate on simply being your self as an alternative of worrying about having to “promote” your self.
What This Step Appears to be like Like in Motion:
When Andrew Dawson began sending chilly emails to resolution makers after enrolling in BPS, he didn’t have a bunch of fancy advertising and marketing supplies. All he had was a hyperlink to his web site that he included in his e-mail signature. Right here’s what occurred, in his personal phrases:
The Plan You Have to Keep Centered and Generate Outcomes:
There are few issues that hit you with extra “What am I presupposed to do now?” moments than rising your talking profession.
That’s why BPS maps out each step you must take, from fine-tuning your matter and making a magnetic presentation to figuring out worthwhile talking alternatives and sending the right outreach emails to resolution makers.
You’ll get a complete library of actionable video classes that stroll you thru each vital milestone on the trail to filling your calendar with paid gigs.
You’ll additionally get the hidden advantages that comes with having this type of plan:
The main focus you must tune out distractions and the boldness that comes from understanding you’re taking the proper steps as an alternative of simply guessing your method via confusion.
The Suggestions You Have to Make the Proper Changes:
You’ll not solely be capable to join with fellow BPS college students for suggestions and accountability in our personal BPS Insiders Fb Group—you’ll even have direct e-mail entry to our staff of coaches so you will get the sort of 1:1 steerage and mentorship that may shave years off your studying curve.
All of our coaches at The Speaker Lab are actively getting paid to talk proper now, so that you received’t be getting steerage from anybody on the sidelines. You’ll be getting it from skilled audio system who know what’s working as a result of they’ve achieved it.
The Assets That Save You from Reinventing the Wheel:
You shouldn’t must burn worthwhile time attempting to determine easy methods to construct the right speaker web site, piece collectively a standout demo video, or draw up a bulletproof contract.
After serving to hundreds of scholars create all of these sources, we’ve discovered what works and what doesn’t.
That’s why BPS comes with a vault of plug-and-play templates, outlines, and examples you should utilize to rapidly create top-quality sources that present resolution makers you’re not an beginner.
If you enroll in BPS, you’ll get on the spot lifetime entry to all 5 video modules which can be every devoted to a particular step of what we name the Speaker Success Roadmap:
Choose a Downside to Clear up
Whether or not you’re simply getting began or have been talking for years, zeroing in on the proper drawback to unravel for the proper viewers and trade will make a dramatic distinction in how a lot (and the way often) you’re paid to talk.
The teachings and sources on this module will stop you from spending years combating an unattainable battle attempting to get booked for matters that don’t have an current (or paying) market.
By the tip, you’ll know…
- Learn how to nail the stability between what you wish to discuss and what purchasers are prepared to pay for
- Learn how to use the “Talking Business Matrix” to find out which industries you’re greatest positioned to pursue proper now (and going ahead)
- The most important errors audio system make when deciding on their matter / drawback to unravel
- three actionable methods for uncovering matters that occasions are dying to rent audio system for
- Learn how to craft a subject / drawback (or tweak an current one) so it that passes all three exams of “The Subject Trifecta”
Put together Your
It’s apparent that delivering an impressive speak can go a great distance in getting you extra paid alternatives. However how do you truly create one?
What particular actions can you are taking to fine-tune an current presentation that’s “fairly good” and remodel it into one thing unforgettable?
The teachings on this module are devoted to exhibiting you easy methods to create keynotes, workshops, and seminars that may captivate your viewers and encourage occasion organizers to offer you referrals and repeat bookings.
By the tip, you’ll know…
- The variations between keynotes vs. workshops vs. seminars (together with why some pay greater than others and which kinds of content material it’s best to put together for every to maximise your alternatives)
- Learn how to promote from stage with out annoying your
consumer or viewers
- Learn how to create a “menu” of shows that may open up your core matter to a better variety of audiences and occasions (with particular examples)
- Learn how to write easy, one-paragraph descriptions of your shows that may immediately seize the eye of resolution makers and occasion organizers
- Learn how to craft a subject / drawback (or tweak an current one) so it that passes all three exams of “The Subject Trifecta”All of the nitty gritty particulars on what makes an incredible speak vs. a mediocre one (together with construction, when it’s best to and shouldn’t use slides, easy methods to customise 5-10% of your speak to make it match completely different settings, and extra)
Set up Your self
because the Knowledgeable
I’ve already talked about greater than as soon as that you simply do NOT must be the world’s main professional in your subject as a way to receives a commission to talk.
You do, nevertheless, must exhibit some degree of experience . And so long as sufficient about your matter to ship shows that have interaction your viewers, belief me—you’ve greater than sufficient experience.
However none of that may matter in the event you don’t know easy methods to correctly talk your experience to resolution makers. And the 2 greatest items you want as a way to do which can be a rock-solid web site and a compelling demo video. The teachings on this module present you precisely easy methods to create each (or enhance your current ones).
By the tip, you’ll know…
- Learn how to create a speaker web site that may wow your prospects (even you probably have no tech expertise and little to no price range)
- The 6 components your web site MUST have in order for you purchasers to take you critically (and easy methods to rapidly create every of them)
- What prospects DO and DON’T wish to see in your demo video
- Learn how to shoot and edit a killer demo video even you probably have no footage of your self talking, no fancy tools, and no video expertise
- All of the instruments and sources you should utilize to get professional-quality advertising and marketing and branding materials at a fraction of the everyday value (and generally even free)
When you’re like most audio system, that is the half that feels the murkiest to you—discovering one of the best paid alternatives and taking concrete steps to truly guide them.
Even seasoned audio system who really feel 100% assured and cozy on stage typically really feel at a loss with regards to reaching out and profitable over resolution makers. You don’t wish to say the fallacious factor. You don’t wish to come off overly salesy. And to prime it off, you don’t even know the place to look.
That’s why we made this essentially the most in-depth module in the complete course. As a result of so typically the one purpose audio system don’t really feel assured of their skill to land extra paid gigs is as a result of they merely lack the proper data.
By the tip, you’ll know…
- Learn how to flip Google right into a lead technology machine for perfect talking gigs
- Learn how to generate high quality referrals from different audio system in your trade/area of interest
- Learn how to get a spot in a speaker showcase and maximize the variety of alternatives it generates
- three simple methods to generate new referrals each time you communicate
- Learn how to e-mail potential talking purchasers with out sounding awkward or pushy (I stroll you thru REAL examples from precise emails that you would be able to customise on your personal outreach)
- If you SHOULD and SHOULDN’T communicate without cost (and easy methods to leverage your free talking gigs into paid ones)
- The whole lot you’ve all the time wished to find out about talking charges (together with what it’s best to cost, what you possibly can anticipate to make in the event you’re newer to talking, and the incomes potential of every main trade)
- Learn how to create a charge construction with completely different choices/packages (and why it’s best to all the time do that as an alternative of simply quoting one charge)
- Precisely what your talking contract ought to appear to be (and why it’s best to all the time name it an “settlement” as an alternative of a “contract”)
- The one follow-up e-mail it’s best to all the time ship after quoting your charge to a prospect (this alone will improve your shut charge)
- How and when to barter your charge
The whole lot it’s best to (and shouldn’t) say throughout consumer telephone calls if you wish to begin listening to “sure” extra typically
Module 5. Know When to Scale
Studying easy methods to constantly booked paid gigs is one factor…however how do you construct a wholesome, thriving enterprise round your self as a speaker as soon as momentum begins to develop?
Whether or not you wish to communicate full time or on the facet, understanding easy methods to scale as your success will increase will assist you construct a sustainable income engine with out getting overwhelmed or burned out. From enterprise fashions to taxes and money circulation, Module 5 walks you thru all the small print that make the distinction between hobbyists audio system.
By the tip, you’ll know…
- Learn how to generate further income from talking alternatives by promoting companies, merchandise, or promotional alternatives to your purchasers
- Finance 101 for a 6-Determine Talking Enterprise: You’ll get an inside have a look at easy methods to handle your money circulation, keep away from expensive tax errors, and correctly construction your small business
- The danger-free components for transitioning to full-time talking (so when and easy methods to make the transition with out jeopardizing your funds)
- Learn how to obtain Street Warrior Standing (AKA my precise system for having the best and least nerve-racking journey expertise doable—you’ll study every part from what to keep away from when reserving journey to easy methods to maximize rewards factors and extra)
- The reality about Speaker Bureaus—what they’re, what they aren’t, and easy methods to decide in the event that they’re a very good match for you
LIFETIME Entry to the BPS Insiders Personal
Fb Neighborhood + LIVE Month-to-month Q&A Calls
And if getting my direct suggestions from our staff of coaches at The Speaker Lab isn’t sufficient, you’ll even have entry to over 1,300 fellow audio system (together with me) contained in the premium BPS Insiders group on Fb!
In contrast to so many different “premium” Fb teams, you’ll not discover any circumstances of “the blind main the blind” right here. Not solely is the complete Speaker Lab staff energetic in the neighborhood, however so are all of our most profitable college students, who know firsthand easy methods to use the BPS system to develop your talking enterprise.
However as an alternative of simply speaking about it, let me take you backstage and really present you what the interplay appears like contained in the group.
Take a look at this instance from BPS pupil Lea Pica. She got here to the group with a query about her talking enterprise:
Did you discover the extent of confidence this type of particular person suggestions conjures up?
If you KNOW you’re not guessing, taking motion turns into 100x simpler. And hear, when you is probably not able to ask superior questions on upcharging for worldwide journey like Lea, that doesn’t imply you received’t discover assist! On a weekly foundation, BPS college students get assistance on all types of matters like:
- Speaker web site suggestions
- Demo video suggestions
- How a lot to cost for a talking engagement
- How to reply to an e-mail from an occasion planner
- Learn how to negotiate for a bigger charge
- Whether or not a possible talking matter sounds compelling or not
- One of the best methods to leverage a free talking alternative
- And Extra…
You’ll additionally be capable to attend our LIVE Month-to-month Q&A Calls, which provide the likelihood to get your questions answered in real-time by our staff of coaches and talking specialists. And in the event you can’t attend reside, no worries—you’ll have entry to our full archive of recordings so you possibly can compensate for all of the actionable methods and recommendation that get lined on the calls.
No matter problem you encounter, you’ll have a complete group of seasoned audio system there to speak you thru it.
If you enroll in
Booked & Paid to Communicate,
you get on the spot entry to…
- Your entire Booked & Paid to Communicate Coaching System
- 12 Months of Electronic mail Consulting with The Speaker Lab Workforce
- LIFETIME Entry to the Personal BPS Insiders Fb Neighborhood + LIVE Month-to-month Q&A Calls
- The BPS Vault — Electronic mail scripts, speaker contracts, and all our inside checklists/paperwork
- 12 Superior Coaching Periods w/ In-Demand Audio system
- 12 BPS Implementation Case Research
See how Erick Rheam used BPS to generate cash in talking years throughout his first 12 months and in his second (all whereas working a full-time job):
Grant Baldwin – Get Inside Booked & Paid to Communicate Comprises: Movies, PDF’s